Designing landing pages made for conversion and outbound campaigns.
Bonjour.io has two main personas :
- Head of sales
- Account Executives
For each of them a landing page has been designed to optmized signups.
Removing low-value tasks for the team by making an easier signups process.
Bonjour is for now, only available for Mac. Before, the team needed to manually qualify leads. Now, it’s automatically done, so that they can focus on closing.
Unified the blog to move on an inbound strategy.
Bonjour Team also want to combine an inbound strategy to get new customers in. By migrating the blog on Webflow, they can focus on creating content (articles, podcasts, etc.).
A new homepage to showcase the platform competitive edges
The real difficulties here was to combine the benefits of Bonjour for an Account Executive and for the head of sales while still being relevant for both of them.